In trouble of contradicting myself from yesterday's post regarding my stance on simplicity being superior, today's featured poster suffers from being too plain.
20. Skyfall
Utilizing the gun barrel seen in nearly every opening sequence of a 007 movie, Skyfall follows up the Quantum of Solace poster featuring two characters walking and minimizes it to Bond himself. I'd like to describe what it is I don't care for regarding the image above, but there really is nothing to criticize, which is exactly the problem. It is just Daniel Craig in a suit walking toward us with a glossy version of the gun barrel sequence surrounding him.
Both the Quantum of Solace and Skyfall posters were neck and neck coming into this competition, and while the contrast in colors found in the Quantum of Solace one-sheet is certainly more pleasing to the eye than Skyfall, I gave the edge to Craig's third film because it played on the history of the film series by using the gun barrel. That was a small factor that ended up giving it a slight edge.
There were not a lot of different posters used for the marketing of Skyfall. Other than character photos, the only other poster that differed from the above was this:
This is the quad poster that was found in the United Kingdom. It isn't necessarily better than the U.S. one-sheet, but it at least shows a little life and color.
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