There are two things I like about the next poster in my ranking of the best James Bond posters found in the United States: it is simple and it is sexy.
9. The Living Daylights
There isn't much going on in the frame above. In the background is 007, played by Timothy Dalton in his first outing of the series, wearing his typical black tuxedo centered in the famous gun barrel, which is tinted blue. In the foreground is a blonde woman, which may be Maryam d'Abo or it might just be a random model, in a white negligee holding a silenced handgun. And that is it.
No explosions. No action spoilers. Just two characters, three colors, some credits, a title, and the tag line, "Living on the edge. It's the only way he lives."
Needless to say, or maybe it does need to be said, the U.S. one-sheet poster for The Living Daylights is my favorite that was used from around the world for this film. Looking at what it was up against though, it didn't have to try very hard to be better. This is the one-sheet poster for the United Kingdom, which is similar to what was also used in Japan, Australia, Spain, and Thailand.
The image of Bond in the gun barrel is the same, but instead of tempering moviegoers' expectations with subtle and sexy imagery, we are assaulted with so many characters and illustrations from the film that you could probably piece together 75% of the entire movie without ever seeing a single frame.
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