Wednesday, August 05, 2015

James Bond U.S. Poster Rankings: No. 14

The domestic one-sheet poster that comes in at number 14 on the list is definitely a product of its time, with much of the page layout taken up by taglines and text.
 
 
14. From Russia With Love
My favorite James Bond film has a poster that includes a lot of good action and still photographs from the film, but those images are regulated to a half-page size.  Posters in the 1960s relied less on photographs selling the film and more on expository fanfare from its writers.  Taglines have always been used on posters, but it wasn't until about a decade after James Bond films started getting made that taglines were regulated to one or two sentences.
 
 
The other material used to promote From Russia With Love, labeled Style B and seen above, enlarges its images of 007, alone with different women featured in the movie, but it still restricts the amount of space allowed because of marketing parlance.  This version also drops all sneak peeks at any action that might be taking place.
 
 
The greatest use of a poster for From Russia With Love was found in France, which not only used a style of drawing the characters, instead of using still photographs from the film or taken by the production company's photography department, but also implemented a use of colors that is lacking in the U.S. one-sheets.  It also balances the amount of action and sex behind a large image of our hero, who is front and center in his customary gun pose.

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