We are now squarely in the midst of domestic one-sheet posters that aren't necessarily bad or poor representations of the film they are promoting, but they most certainly aren't good either.
18. Die Another Day
There really isn't much to critique here. It is a slanted headshot of James Bond and Jinx pointing their guns ... at ... something. What makes the imagery even remotely interesting is the blue hue of coloring and the fuzziness of the background. I'm not sure if the picture was created in a way to make it seem like Bond and Jinx are plummeting at an intense rate of speed as they aim their weapons at something below or was simply used to make it look "cool" (and if you've seen Die Another Day, I did mean that as a pun).
Halle Berry, who plays Jinx and had just won an Academy Award for Best Actress in Monster's Ball, was obviously going to be a focal point in the promotion of the film, not that she wouldn't have been anyway. She is Halle Berry. I mean, just look at that gorgeous woman. It also was common for the Bond girls to be seen on the posters throughout the entirety of the series. So no surprise there that she is placed along side Bond.
This is the U.S. International one-sheet, which it is almost identical to the U.S. teaser poster, only changing out a bit of wording at the bottom. To me, this poster is a much more buzz-worthy piece of artwork than the theatrical one-sheet at the top. The smoking gun melting into the ice cube does a great job of combining both the film's theme and a sense of excitement and adventure. It is a much more clever poster than Bond and Jinx (maybe) flying through the air pointing guns at unknown threats.
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