Friday, June 26, 2015

James Bond U.S. Poster Rankings: No. 19

A theme that repeats itself in the first three art pieces for Pierce Brosnan's work as British superspy James Bond is that action scenes from the film are scattered across the page with the Bond girls making sexy eyes with the viewer.  This is nothing new to the 007 film franchise and its marketing department, but it does get dull after the first two or three.
 
 
19. Tomorrow Never Dies
This is the middle of those three films.  Trying to stand out from the other two Brosnan posters, this one includes two shots of the antagonist, played by Welsh thespian Jonathan Pryce, which are carbon copied images of each other placed in the upper corners of the frame.  The designer may have been trying to send some sort of subliminal message with this decision to use the same photo twice, but I'm not sure what it is.  Maybe it is the duality of a character having (at the time) been portrayed by five different actors in a series that had chugged along for more than three decades battling a media mogul who was attempting to manipulate audiences into fear while at the same time the film's producers were cashing in on the same concepts of its heroes actions in cinemas internationally.  As Ted "Theodore" Logan would say, "Whoa!"
 
There really isn't a better poster for Tomorrow Never Dies.  Instead the marketing department simply jumbled the images around and changed the color scheme for the U.S. international one-sheet.
 
 
I know.  It's not very exciting either.  While neither poster is awful, both aren't that great either.  It's just sort of a meh design.

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